Our Product SafetySafety is a core value for us. We go above and beyond the regulatory and safety standards ...Read More
HOW TO LIGHTEN HAIR: TIPS & TRICKSLearning how to lighten your hair can be tricky when you’re first starting out. Use our ti...Read More
HOW TO GET RID OF FRIZZY HAIRWe asked our haircare experts for advice on how to get rid of frizzy hair. Read more to he...Read More
HOW TO STRAIGHTEN CURLY HAIR: 7 STEPS TO SMOOTH, STRAIGHT HAIRLearn how to get straight, sleek hair in 7 steps.Read More
WHAT IS PURPLE SHAMPOO & HOW TO USE ITPurple shampoo is an essential part of your blonde hair care routine. Use purple shampoo t...Read More
We care about our animalsWe use two parallel approaches to avoid animal testing: The first is to reduce the number ...Read More
The Perfect Haircuts for Thick Frizzy HairIf you have thick, frizzy hair, deciding what kind of haircut to get can be an enormous ch...Read More
