MY BLONDE. MY WAY.
Whatever you choose to tell the world, John Frieda® amplifies your blonde.
GO TWO SHADES LIGHTER
Take your blonde moment into your own hands with our customizable Go Blonder Hair Routine. A nourishing, lightening system that lets you brighten your blonde—your way.
GO BLONDER
Super shampoo product!
Love, love, love this shampoo. I use it twice per week to brighten my hair, which is a bit dull on its own. It brings it up about two shades over time. I pair it with the matching conditioner. My hair is always shiny and soft. I do not use any hair color products or services anymore. It saves me a ton of money at the salon. I only need trims to maintain my style. No more processing. I have much less hair fall or breakage due to not processing my hair. Highly recommend!
GO BLONDER
It works!
I’ve been spending too much money and time at a salon for years. I have not been to a salon but I have been using the whole Go Blonder line!
GO BLONDER
Definitely works!
I use this spray from time to time on my naturally blonde hair and it definitely works! I’ve had people ask if I’ve done something different with my hair and the only change is using this spray!