Empowering you with transformational tools to own your unique look, so that you can be unapologetically yourself with the hair to match. John Frieda’s collections give you the expertise and customized products to transform your hair and unlock the beauty of power in each individual. It’s about inclusivity, positivity, and self-expression. By partnering with GLSEN®, we get an opportunity to further highlight our shared value of identity with our audience. THIS IS ABOUT OWNING WHO YOU ARE AND CELEBRATING WHAT MAKES YOU UNIQUE.