The details:
Up to 96% less hair breakage*
Enhances shine**
Developed with professional colourists
With AuraBoost, our mood-boosting scent
For natural and colour-treated blondes

*Compared to conventional shampoo.
**Compared to unwashed hair.


Vegan, silicone-free formula. Packaging made with 52% Post Consumer Recycled Material (container only).

1. Gently massage shampoo into wet hair and lather.
   
2. Rinse well.
   
3. For optimal results, finish with Sheer Blonde Brightening Conditioner.

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Sodium Chloride, Glyceryl Oleate, Hydrogenated Vegetable Oil, Sorbitan Caprylate, Dicaprylyl Ether, Decyl Glucoside, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tetrasodium Glutamate Diacetate, Citric Acid, Ascorbic Acid, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Caramel

Vitamin C: A known antioxidant that helps protect hair while enhancing shine and refreshing blonde tones.

95% naturally derived ingredients* (Including 77% water).
97% biodegradable* (**Based on all ingredients according to OECD guidelines and including 77% water).

Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.