The details:
Pure platinum results in 1 use*
Helps maintain cool, bright tones**
Developed with professional colourists
With AuraBoost, our mood-boosting scent
For natural and colour-treated blondes
*When used together with mask.
**When following the total routine, including mask.
Vegan, silicone-free formula. Packaging made with 50% Post Consumer Recycled Material (container only).
Please note that the packaging you receive may be different than what is in the images above.
Violet Crush
Violet Crush® Purple Conditioner
The platinum protector.
This go-to purple conditioner nourishes your blonde, restoring coolness and neutralising any leftover brassy tones after cleansing with our Violet Crush shampoo. Infused with real Crushed Violet Pigments to neutralise warmth, its dual-action formula also features Pro-Vitamin B5 to support stronger, moisturised strands.
The total routine

The Cleanse
Wash with our Violet Crush Purple Shampoo to gently dial down yellow tones.

The Condition
Follow with our Violet Crush Purple Conditioner to nourish the hair and lock in a cool, bright finish.

The Mask
Once a week, swap your conditioner for our Violet Crush Toning Mask for an intense dose of nourishment and colour correction.
About the Blonde Fragrance
Bright and uplifting, with a freshness that glows like golden hour. Bergamot, lemon, and grapefruit open the scent before settling into the warmth of Dreamwood.
Blonde Fragrance Character
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Key Notes & Accords
Citrus zest, green floral facets, soft airy musks.
Overall Impression
Radiant. Fresh. Effortlessly bright.
Explore more about our Signature Fragrance

