The details:
Stop brassiness between salon visits
Developed with professional colourists
With AuraBoost, our mood-boosting scent
For natural and colour-treated blondes
*When following the total routine, including mask.
*Compared to standard shampoo.
Vegan, silicone-free formula. Packaging made with xx% Post Consumer Recycled Material (container only).
Please note that the packaging you receive may be different than what is in the images above.
Violet Crush
Violet Crush® Purple Shampoo
Banish brass. Stay platinum.
This daily purple shampoo gradually neutralises yellow tones for bright, hydrated, brass-free blondness*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.
SIZE250 ML
The total routine
Step 1
The Cleanse
Wash with our Violet Crush Purple Shampoo to gently dial down yellow tones.
Step 2
The Condition
Follow with our Violet Crush Purple Conditioner to nourish the hair and lock in a cool, bright finish.
Step 3
The Mask
Once a week, swap your conditioner for our Violet Crush Toning Mask for an intense dose of nourishment and colour correction.
About the Blonde Fragrance
Bright and uplifting, with a freshness that glows like golden hour. Bergamot, lemon, and grapefruit open the scent before settling into the warmth of Dreamwood.
Blonde Fragrance Character
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Key Notes & Accords
Citrus zest, green floral facets, soft airy musks.
Overall Impression
Radiant. Fresh. Effortlessly bright.
Explore more about our Signature Fragrance