The details:
Instantly restores coolness
Developed with professional colourists
With AuraBoost, our mood-boosting scent
Formulated without ammonia and peroxide
For natural and colour-treated blondes
*When using the intense shampoo and mask.
**When following the total routine, including mask.
Vegan, silicone-free formula. Packaging made with 50% Post Consumer Recycled Material (container only).
Please note that the packaging you receive may be different than what is in the images above.
Violet Crush
Violet Crush Intense Purple Shampoo
Instantly cooler, brighter blonde.
This intense purple shampoo neutralises yellow tones for pure platinum results in just one use*. With Crushed Violet Pigments and Pro‑Vitamin B5, its rich toning formula works fast to deliver bright, hydrated, brass‑free blondness**, bringing your blonde back to salon‑cool in minutes.
Size250 ML
The total routine
Step 1
The Cleanse
Wash with our Violet Crush Purple Shampoo to gently dial down yellow tones.
Step 2
The Condition
Follow with our Violet Crush Purple Conditioner to nourish the hair and lock in a cool, bright finish.
Step 3
The Mask
Once a week, swap your conditioner for our Violet Crush Toning Mask for an intense dose of nourishment and colour correction.
About the Blonde Fragrance
Bright and uplifting, with a freshness that glows like golden hour. Bergamot, lemon, and grapefruit open the scent before settling into the warmth of Dreamwood.
Blonde Fragrance Character
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Key Notes & Accords
Citrus zest, green floral facets, soft airy musks.
Overall Impression
Radiant. Fresh. Effortlessly bright.
Explore more about our Signature Fragrance