John Frieda - It’s for me

Tame your curls, not your style. No two curls are alike, and one day’s bounce can be another day’s frizz. Our Frizz Ease® Dream Curls Collection is ready for all of it, and helps to revive your waves and curls with movement and definition to bring the best out of your hair.

For lighter & brighter looking blonde. Our Go Blonder Collection gradually deposits yellow tones and restores damaged hair fibers for hair that is blonder and stronger. To achieve optimal lightening and a truly beautiful blonde, use the entire John Frieda® Go Blonder system of shampoo, conditioner, and spray.

The Volume Lift products transform fine, flat hair into salon-caliber, natural-looking volume. The result is long-lasting touchable fullness. The Luxurious Volume® products can be used on other types of hair to boost volume, but have been extensively tested on fine hair to ensure it delivers natural-looking volume.