IT'S FOR OUR PLANET

OUR SUSTAINABILITY COMMITMENT

The future requires that we not only ensure the highest levels of safety and performance experience of John Frieda® products, but also that we consider the well-being of our society and planet.

Supporting Zero-Waste

Our packaging helps us tackle the impact of plastic and we use innovation to reduce or reuse.

FORMULAS SAFE FOR THE ENVIRONMENT

We’re committed to developing our products to provide the highest level of safety and performance with the lowest negative impact on people, animals and planet.

RESPECT FOR RESOURCES

We make ongoing efforts in our production process to reduce carbon emissions, water consumption and waste generation.

SUPPORTING ZERO WASTE

When it comes to sustainability, our goal is to offer packaging which brings to the marketplace innovative packaging materials, designs and systems that support people in attaining a zero-waste lifestyle.

OUR SUSTAINABILITY GOALS

BY 2027 WE AIM TO

Recycle

We plan to have all our packaging designed for recycling. By 2026, we will eliminate the use of black plastic.

REDUCE

We’re striving to reduce fossil fuel-based virgin plastic by 30% compared to 2017 and minimize the amount of plastic packaging used via innovative design.

REUSE

We seek to innovate with new reuse and refill packaging formats that help our consumers reuse their original packaging many times.

REPLACE

We’re striving to incorporate 50% Post Consumer Recycled Materials in our plastic packaging and use responsibly sourced wood fiber materials.

SAFE FOR THE PLANET

We’re committed to developing your favorite John Frieda® products to provide the highest level of safety and performance with the lowest negative impact on people, animals and the planet.

RESPECTFUL OF RESOURCES

Our production is all about doing more and better with less. We actively support water conservation by reducing full lifecycle H2O use via reformulations and formats and by 2026, we strive towards implementing a new wastewater treatment technology to recover and reuse wastewater. Following our energy reduction plan, we have reduced our yearly energy consumption by 14%, our water consumption by 23% and our wastewater volume by 19% since 2010.

We have a set plan how to reduce waste to landfills to zero by 2030. In the US, we even generate our own solar energy, which we aim to expand at every opportunity.

WHAT IS GREEN-E?

Our production is all about doing more and better with less. We replaced fossil fuels with green forms of energy – since 2019, all our US operated factories and owned offices are using 100% renewable electricity*, certified by Green-e. Green-e® is a trusted global leader in clean energy and carbon offset certification. Since 1997, Green-e® has been a program of the nonprofit Center for Resource Solutions, based in San Francisco, CA. The Green-e® Marketplace program verifies that the renewable electricity purchased meets the strict environmental and consumer protection standards of the Green-e® Energy certification programs respectively and that we purchase qualifying amounts relative to electricity usage.

Electricity is one source of energy we use.

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OUR COMMITMENT

PRODUCT PHILOSOPHY