Product Philosophy | John Frieda

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PRODUCT PHILOSOPHY

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OUR PHILOSOPHY

You are the owner of your own look. Whether that means showing off your curls, rocking your greys, or going two shades blonder. How you do your hair, what it says about you, and how it makes your feel? That should always be up to you. John Frieda® knows that when it comes to hair, no one size fits all. That’s why we create the products you need to own your unique look.

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OUR FRAGRANCE PHILOSOPHY

Our fragrance philosophy places great importance on research, analysis, assessment and transparency. Our in-house team of experts is dedicated to creating fragrances that can be enjoyed safely. That’s why our formulations are compliant and backed by safety data and meet the guidelines of the International Fragrance Association (IFRA).

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OUR PRODUCT SAFETY

We set the highest standards to ensure every material and finished formula not only meets industry standards for purity, quality and performance, but that we constantly evaluate and refine our formulas based on emerging science to ensure they are safe for your hair and safe for the environment.

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OUR COMMITMENT

OUR SUSTAINABILITY COMMITMENT